Online Portfolio

of Joey Herzberg

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Profile

Creative leader with an emphasis in design, photography and website usability.

profile

Joseph is an award-winning graphic designer with over 10 years’ experience in print, web and logo design as well as digital marketing. His innovation and creativity is apparent in the results he achieves and the positive impact in meeting business goals.

Joseph’s current engagement at TaxSlayer involves enhancing the website digital footprint, thereby improving the customer experience, and stimulating organic growth and appeal for TaxSlayer’s product offerings.

Core Competencies: (Including “value-adds”)

  •    Leverages analytic software and AB testing to enhance user engagement
  •    Utilizes SEO best practices to increase organic web traffic to the site
  •    Mines customer service data to make adjustments based on customer feedback
  •    Applies principles of responsive design to ensure the site performs on all device types
  •    Analyzes site visitor data in order to provide evidence-based recommendations
  •    Implements site performance reviews and brings feedback to accelerate site speed

competencies

Software and coding competencies

Photoshop

Illustrator

HTML

CSS

jQuery

Mobile

Education

Creative driven education in graphic and web design

Southern New Hampshire University

Bachelor of Fine Arts - Graduated: 2014

Studied graphic design and media technology with an emphasis in creative problem solving. Through the courses at SNHU I learned how to translate ideas through concept, design and digital media. Additional instruction included design problem-solving experience across multiple devices such as computers, tablets and phones.

Augusta Technical College

Associates of Fine Arts - Graduated: 2011

Through my studies at Augusta Tech I learned how to design logos, stationary, posters, billboards, signage, packaging, advertising, corporate identity and campaigns. I also participated in projects on planning, analyzing, and creating visual solutions to communications problems.

Experience

Over 10 years experience in graphic and web design leadership

TaxSlayer LLC

Senior Designer / Evans, GA / 2007 - Present

Web design professional responsible for the conceptualization and implementation of TaxSlayer.com, a leading player in the online tax preparation arena. Additional responsibilities include analyzing site traffic using Adobe Site Catalyst and Google Analytics, AB testing content and leveraging customer data to increase conversions and engagement. Also, creates all internal marketing materials including: newsletters, business cards and letterhead.

Windsor Fine Jewelers

Graphic Design / Augusta, GA / 2005 - 2007

Served as the graphic design professional, responsible for creating award winning newspaper and magazine advertisements. Also maintained all in-store jewelry photography, signage and marketing materials. Directed photo shoots and assisted the marketing director with writing copy for print ads.

Augusta Chronicle/Magazine

Graphic Designer / Augusta, GA / 2002 - 2005

Was responsible for creating newspaper and magazine advertisements. Assisted with monthly magazine layout, pre-press file preparation, and coordinated with the printer to ensure color and editorial accuracy. Assisted in the launch of a lifestyle magazine and worked closely with the creative team to establish brand guidelines.

Portfolio

Click on an thumbnail below to view the image

Contact Joey

Contact Joey Herzberg via email or phone

Contact Info

955 Heard Ave. Augusta, GA 30904

(706) 627-7850

info@jherz.com

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